Marketing is powerful. It allows you to connect with prospective customers in a bid to persuade them to buy your product or subscribe to your service. It’s one of the key activities that every business must take part in, because no business can expect to thrive without effective marketing and PR.
Digital marketing in particular is now the front-runner in reaching current and prospective customers. It’s become an essential piece of a modern marketing and PR strategy, overshadowing traditional marketing like print publications, billboards, and direct mail.
Regardless of your business industry—be it a global consumer app or a local ice cream retailer—you can benefit immensely from digital PR & marketing. The advantages over traditional marketing channels are significant, and it weaves in seamlessly with PR strategy as well. Let’s take a look at 10 important digital marketing advantages:
- Lower Cost
Marketing and advertising costs are one of the biggest financial burdens that businesses have to bear. While larger businesses may not have much trouble doling out millions for them, small businesses are usually limited in their ad spending dollars. PR & marketing via digital platforms offers a more affordable alternative to traditional mediums.
- Greater Return on Investment (ROI)
Nothing matters more to a business than its ROI, and digital marketing offers this in spades. When done correctly, digital ads and PR campaigns can create just as much impact, if not more.
Focus on smaller, less expensive ad campaigns geared directly towards your target audience, and use social media platforms (for free!) to tell brand stories that draw in new customers and build loyalty with your existing ones.
- Easy Measurement
To the great joy of marketing and PR professionals, the success or failure of a digital campaign can be easily measured. Compared to traditional methods, where you may have to wait weeks or months to evaluate the results of a campaign, a digital campaign lets you know almost immediately how an ad or social media post is performing.
In terms of email marketing & media pitching, you can easily track the performance of emails and specifics like how many were delivered, how many were read, and how many converted.
- Flexibility
Seeing immediate digital success gives you the ability to double down on your investment.
For an ad campaign that’s performing well, you can easily increase the campaign budget or lengthen its run. For a social media post that is getting better-than-average engagement, you can boost its reach by putting ad dollars behind it.
- Deeper Brand Connection
The hours consumers spend weekly online mean that businesses can use their digital platforms to deeply connect with their existing and prospective customers by telling a detailed brand story across multiple channels.
Focus on building a visually exciting website, a blog that features helpful articles, and social media channels that are a must-follow. Build content that connects by featuring employees, sharing company values, and reposting customer-generated content about your brand.
Conclusion
When digital marketing is done right, your organization will develop a systematic marketing and PR process that converts existing and prospective customers into loyal, raving fans. Work with all of your in-house or agency marketing and PR teams to develop a comprehensive digital brand that excites your target audience.
Source: https://prowly.com/magazine/advantages-of-digital-marketing-over-traditional-marketing/
